Step #2 – Let’s Talk About Color When Staging Your Home

Hello Everyone!

Can you believe this is my ONE month anniversary blogging? Time DOES fly when you’re having fun!

Let’s do a quick recap of Step #1, from my blog a couple of weeks ago,  before we go forward with Step #2 of the Home Staging process.

Briefly, we mentioned about getting the home decluttered by removing all “clutter” and separating them into 3 boxes (Goodwill / Keep / Toss).  We also mentioned about de-personalizing the home by removing personal photos, trophies, hobby collections, etc. and either packing or storing these out-of-sight too.

If you have completed Step #1 …  then, you are ready to go on to Step #2 which is all about color.

Let’s think about color for a moment …

You know, I LOVE lots of color in my home!  It makes me happy!  I have different colors throughout my home creating unique looks in every room – add some matching color decor and it becomes Pinterest-worthy!


When you are LIVING in your home, I think it is great to bring in all the colors that express your personality – why not? – it is YOUR “comfy” zone, your domaine! Not to mention the infinite number of colors you have to choose from, it is almost hard NOT to add color to your walls.


you have decided to SELL your home, and NOW it’s a whole new ball game!  A “Home Staging” Ball Game …


Your goal is simply to attract as many potential home Buyers as you can to come and view your home.  So along with your decluttering and depersonalizing of your home, the next step is to NEUTRALIZE your home.

Before this gets totally misinterpreted … I am not suggesting that you turn your entire home “sterile” like a hospital and paint everything white.  What I mean by “Neutralize” is to remove wall appliques, those neat vinyl quotes and sayings, outdated wallpaper — and if you went crazy and painted each room a different color …. well, it’s time to paint them a “neutral” color.  Below are some neutral color samples from Dunn-Edwards Paint.  As you may notice, neutral colors do not necessarily mean only beige or white.  In fact, gray is a very popular neutral color these days.

By “neutralizing” your walls, you are creating a clean palette for your potential Buyers.  It helps them to visualize a color THEY would like to see in the home.

Buyers may have every intention of painting as soon as they move in, but the truth is, bright rainbow colors or outdated wallpaper not only distracts the Buyers, but it actually scares them!  They look at this as additional $$ COSTS $$ that they will have to incur should they purchase your home.  Their thoughts are that they will either have to get everything primed and painted (which is a lot of work); or for outdated wallpapering, they will more than likely need to hire a professional to get it removed (which is very costly).  Believe it or not, this can and has been a deal breaker!

Here is a home that we staged and we suggested the homeowners remove the golf pattern wallpaper.

See the amazing difference?!  After being on the market for over 7 months, this home sold in 48 hours after we staged it!

So, you can hire a professional painting company to paint your home or get some pizza and beer and gather your friends and family and have a painting party. Either way, those few extra dollars that YOU invest, will result in your home selling quickly!

Once you have your walls NEUTRALIZED, you can then start adding some “pops” of color throughout the home with pillows, accessories, decor, plants, etc. – this is the part that will bring your home to life!

I hope this has been informative – Please send me your comments or questions – I would love to hear from you!!  Don’t forget to follow me on my blog as we’ll continue to Step #3 of the Home Staging Process next week.

I’m excited to announce that I’ll be starting a monthly newsletter in August – so be sure to enter your email address so you can start receiving more informative news.  Have a great week and . . .

Happy Staging!


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